再关2家旗舰店 诺基亚全球零售战略重组

下面的消息不要过于惊讶，目前已经证实诺基亚将在明年年初关闭位于美国芝加哥和纽约的两家旗舰店，今后的体验活动将直接由运营商来提供。这将是继诺基亚关闭英国伦敦旗舰店之后再次关闭的两家旗舰店，目前诺基亚位于全世界的9家旗舰店已经有3家将被关闭。

诺基亚最先关闭的英国旗舰店

其实旗舰店的意义并不是在销售，而是在于用户的体验，用户可以在这里体验到全新的技术以及新上市的手机。无论您怎么看待诺基亚的产品，旗舰店已经起到了旗舰店的作用。

下面是官方声明的原文：

"In North America, over 90 percent of consumer purchases are made through carriers - Nokia continues to support our relationship with carriers in this market, as well as the continued expansion of our retail partner network with the likes of Amazon and Best Buy (for example), in line with our strategy. As we continue to expand our services and solutions offerings across these various channels, we have decided to close the NY and Chicago stores to allow more concentration on our other channels.

The Flagship stores were originally conceived to inspire and educate consumers to the benefits of mobility through an innovative retail experience, and to broaden the appeal of the Nokia brand. Since opening the stores in NY and Chicago (2006), consumer awareness in the U.S. has grown substantially. Weighing those dynamics with Nokia's clear strategy in North America, and our well-established retail channel with third parties, we will close these two stores (New York and Chicago) in early 2010.

This decision was made to create clear alignment with our local market strategy and, in addition, as part of a global realignment of our retail strategy in overall."

翻译成中文为：

“在北美，超过90%的用户是通过运营商的渠道购买手机，因此诺基亚将继续保持与运营商以及亚马逊等在线销售网站的紧密合作。但是由于诺基亚将继续拓展其服务以及网络解决方案，因此诺基亚决定关闭其在美国的两家旗舰店。

诺基亚于2006年在纽约以及芝加哥开设了两家旗舰店，最初的目的就是教顾客如何使用诺基亚手机，以及体验诺基亚手机，并借此来促进销售。3年的时间里，诺基亚的旗舰店效应取得了几大的成功，美国的诺基亚用户数量也取得了大幅度增长。随着诺基亚在美国的零售渠道日趋成熟，诺基亚决定关闭这两家旗舰店。

这个决定不仅仅是在美国市场的战略重组，也是诺基亚全球零售战略重组的一个重要部分。”